Privacy policy

Last updated: February 2026

Fourmula (“we”, “us”, “our”) respects your support and is committed to protecting your personal data.

This Support Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.

If you do not agree with this policy, please do not use our services.

 

1. Hosting & Platform Provider

Our store is hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services to you. Shopify may process certain personal information in order to provide and improve its services. You can learn more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.


2. Information We Collect

We may collect the following types of information:

A. Information You Provide

  • Name
  • Billing & shipping address
  • Email address
  • Phone number
  • Payment information processed securely by our payment providers such as Paypal and shop pay, visa, etc (we do not store or have access to full card details)
  • Account login details
  • Customer support messages

B. Automatically Collected Information

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referral sources
  • Cookies and tracking data

C. Order & Transaction Information

  • Products purchased
  • Order history
  • Subscription details
  • Refund history

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Provide customer support
  • Send order confirmations and updates
  • Manage subscriptions
  • Prevent fraud and ensure security
  • Improve our website and services
  • Send marketing communications (with consent)
  • Deliver personalised advertising

4. Legal Basis for Processing (UK & EU)

If you are located in the UK or EU, we rely on the following legal bases:

  • Contractual necessity (processing your order)
  • Legal obligation (tax & accounting compliance)
  • Legitimate interests (site optimisation, fraud prevention)
  • Consent (email marketing, cookies, advertising tracking)

You may withdraw consent at any time.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Operate our website
  • Analyse performance
  • Deliver targeted advertising

We use tools including:

  • Google Analytics
  • Microsoft Analytics
  • Meta (Facebook & Instagram) Pixel
  • Google Ads tracking
  • Shopify analytics
  • Klaviyo email marketing
  • PayPal fraud & transaction tools

Where required by law (UK & EU), non-essential cookies are only activated after your consent via our cookie banner.

You can manage your cookie preferences at any time.

6. How We Share Your Data

We share personal information with trusted service providers, including:

  • Shopify (ecommerce platform)
  • PayPal (payment processing)
  • Google (analytics & advertising)
  • Meta (advertising)
  • Klaviyo (email marketing)
  • Microsoft (analytics tools)

We may also disclose information:

  • To comply with legal obligations
  • To prevent fraud
  • To protect our rights

We do not sell your personal data.

7. International Data Transfers

Your information may be transferred and processed outside your country of residence, including in the United States.

Where required, we rely on:

  • UK International Data Transfer Addendum
  • EU Standard Contractual Clauses
  • Adequacy decisions

to ensure appropriate safeguards are in place.

8. Your Rights

Depending on your location, you may have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Data portability
  • Lodge a complaint with a supervisory authority

UK & EU

You may complain to:
Information Commissioner’s Office (ICO) or your local EU authority.

California (CCPA)

You may:

  • Request disclosure of data collected
  • Request deletion
  • Opt out of data sale (we do not sell data)

Canada

You may request access and correction under PIPEDA.

Australia

You may request access and correction under the Support Act 1988.

To exercise your rights, email: support@fourmula.com

9. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders
  • Meet legal & accounting obligations
  • Resolve disputes
  • Enforce agreements

10. Data Security

We implement appropriate technical and organisational safeguards to protect your data.

However, no system is completely secure.

11. Children’s Support

Our products and services are not directed to individuals under 18.
We do not knowingly collect data from children.

12. Marketing Communications

You may unsubscribe from marketing emails at any time by:

  • Clicking “unsubscribe” in any email
  • Contacting support@fourmula.com

13. Changes to This Policy

We may update this Support Policy from time to time.
The updated version will be posted on this page with a revised “Last updated” date.

14. Contact Us

For questions about this Support Policy or your personal data:

Email: support@fourmula.com

Fourmula is operated by:

Genetikz LTD
Registered in England & Wales
Registered address: 128 City Road, London, EC1V 2NX, United Kingdom
Email: support@fourmula.com

We are the “data controller” of your personal data.